[NEW] Why Are Companies Making Oversimplified Logos

Nowadays the logos included on many websites are included as SVG files rather than JPEGs or PNGs. That old familiar Black and Decker bolt logo has been with the company for decades and has always been a symbol of the brands dedication to qualityappearing on all of their power tools as a sort of stamp of approval.

Oversimplified Logos The Good The Bad And The Dumb The Purple Quill

Coming up are some amazing facts you wish you knew earlier.

Why are companies making oversimplified logos. Fact Show 19 2133. Alax talks about promotional art patreon. Earlier companies had 3D or skeuomorphic designs.

When Firefox unveiled a new logo a couple weeks ago many users were enraged. A complex logo frequently requires too much attention and engagement and so we choose to pass over or ignore it. But as the companies like Apple and Microsoft introduced their flat logos other companies were attracted by the same.

That is until recently when the business decided to modernize and threw out the baby with the bathwater. A simple bold clean and distilled logo can cut through the noise and can easily be filed away for recall. A community where you can post your Please dont turn me into a oversimplified logo memes.

Others want a way to communicate their brand positively. Logos communicate with consumers and users on a personal level affecting the markets opinions towards the brand on a psychological level. This helps with website loading times.

It makes sense why Black and Decker. SVGs are basically vector-type graphics that browsers can draw reasonably quickly. Flat logos have expanded their influence mostly among tech companies because.

With Jony Ive now responsible for leading the visual design of iOS7 there was a massive push inside Apple to redesign iOS to have a consistent color scheme grid typography etcetera. A companys logo is the most powerful part of their corporate identity. As a small business owner or entrepreneur this is a crucial detail to keep in.

Now back to your question about oversimplified logos. Oversimplification however is not the cancer. Sometimes logos need a makeover.

Thumbnail by muddy wolf. And Microsoft redesigned Windows and Windows Phone and even their logo to be more consistent. Companies like Firefox they say are scrapping their perfectly good logos and simplifying them just to appear trendy.

The new logo which removed the fox was an example of oversimplification going too far some argued. Underdogs can get on top of the game because. Apples always been the least cluttered visually of the rest but theyve still got a lot to fix.

It takes a lot of research to be able to execute a redesign of an old and familiar logo. After all were more likely to buy from known trusted brands and seeing a logo were familiar with lights up multiple parts of our brain at once. Simplicity helps to increase recognizability in shorter time periods and gets information across quickly.

Suggest a topic here to be turned into a video. Businesses have a major advantage and that is better exposure and potential customers identifying your brand by its logo. OH LOOK YET ANOTHER OVERSIMPLIFIED LOGOTHE PERPETRATOR.

CORPORATE MINIMALISMWell heres why oversimplified logos are soo boringYES I KNOW I MESSED U. In this video I deep dive into the reasons behind oversimplified logosSome examples are Discord Mozilla firefox pringles Starbucks Microsoft Apple I. The Beginning Of The END Of Oversimplified Logos- Why Companies Are Ditching Them.

It is the first thing a client sees and it must make a memorable impression. Why Popping Pimples is a Really Bad Idea. Some business owners want their logos to be something way out-of-the-box.

Provided that these graphics are not overly complex like the old. Flat logos are minimal simple more aesthetic clean and uncluttered. There just isnt time to see everything we scan.

We may not consciously recognize it but logos do affect the consumer decision making process in a deeper way than we previously thought.

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